Gucci

Florentine, and never quiet about it.

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The denim

Expressive, archive-led denim: Web trims, horsebit hardware, GG jacquards and 1970s silhouettes.

01 The Web

The green-red-green stripe, taken from a saddle girth.

02 The horsebit

Saddlery hardware, used on the house’s denim since the archive.

03 GG jacquard

The interlocking monogram, woven into the denim itself.

04 The 1970s cut

High rises and flares drawn from the house archive.

A tan leather suitcase on a dark ground

The house

How Gucci began

Few houses carry their origins as proudly as Gucci. Guccio Gucci opened his first shop in Florence in 1921, having absorbed the codes of grand travel while working at the Savoy Hotel in London, and he built his business on leather goods and luggage made by Tuscan artisans. A century on, that equestrian, well-travelled spirit still sets the tone.

Read the story

Inside Gucci

01 Fits & washes

Every Gucci cut and wash, grouped the way you shop.

 02 Size & fit

How Gucci sizes, and how to choose between two.

 03 The story

Florence, Italy, 1921. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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