Moschino

Fashion with a wink.

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The denim

Witty Italian denim with logos, prints and bold shapes.

01 Logos

Worn loud.

02 Wit

Fashion that doesn't take itself seriously.

03 Colour

White, cream and bright washes.

The house

How Moschino began

Franco Moschino founded his house in Milan in 1983 and spent his career poking fun at fashion. Its denim is bold and witty, with logos, prints and strong shapes.

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