3x1

Made-in-New-York premium denim

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The house

How 3x1 began

3x1 was founded in 2011 by Scott Morrison, a denim veteran who had earlier helped launch other well-known jeans brands. He built 3x1 around a working factory and shop in New York, where jeans are cut and sewn in-house.

Read the story

Inside 3x1

01 Fits & washes

Every 3x1 cut and wash, grouped the way you shop.

 02 Size & fit

How 3x1 sizes, and how to choose between two.

 03 The story

New York, United States, 2011. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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