A.P.C.

Plain on purpose.

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New arrivals

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The denim

Raw and rinsed denim in clean, simple cuts, made to fade with wear.

01 Raw denim

Unwashed, stiff at first, and yours to break in.

02 Petit and New Standard

The house's long-running straight and slim cuts.

03 Clean finishing

No distressing, no fuss.

Women

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Men

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A.P.C. Sally Jeans in Blue

The house

How A.P.C. began

Jean Touitou founded A.P.C. in Paris in 1987. Its raw denim jeans, sold stiff and dark, are meant to be worn in until they fade to the shape of the owner.

Read the story

Inside A.P.C.

01 Fits & washes

Every A.P.C. cut and wash, grouped the way you shop.

 02 Size & fit

How A.P.C. sizes, and how to choose between two.

 03 The story

Paris, 1987. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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