adidas

Sport heritage, in denim

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The house

How adidas began

adidas was founded in 1949 by Adi Dassler in Herzogenaurach, Germany. It became one of the world's largest sportswear brands.

Read the story

Inside adidas

01 Fits & washes

Every adidas cut and wash, grouped the way you shop.

 02 Size & fit

How adidas sizes, and how to choose between two.

 03 The story

Herzogenaurach, Germany, 1949. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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