The story

Lee Alexander McQueen founded his house in London in 1992, and British fashion has not been the same since. Before that he learned his craft on Savile Row, cutting suits for some of the most exacting tailors in the world, and then completed a master's degree at Central Saint Martins, where his graduate collection famously caught the eye of the stylist Isabella Blow.

What followed was a body of work of extraordinary emotional force: shows that were part theatre, part fairy tale, part manifesto, always underpinned by technical mastery. McQueen proved that romance and rebellion could share a silhouette, and his house continues to work in that spirit of fierce beauty.

The codes

Tailoring is the foundation, cut with Savile Row precision. The house favours deep, clean black, and its denim is finished with the same care inside and out, including tidy selvedge details. The skull, which became a house emblem through its celebrated scarves, still carries a hint of McQueen's gothic romance.

The denim

Alexander McQueen denim carries the discipline of a tailor's cutting table. Lines are sharp, washes are clean and often deep indigo or black, and the cuts are precise enough to wear with a sharp jacket or boots with equal ease. Every seam suggests someone who knows exactly how cloth should fall.

Why it's on jeans.com

McQueen denim is a lesson in how a tailor thinks about jeans, and that makes it a joy to wear. We carry it for its sharpness, its darkness and its unmistakable London attitude.