Alexander Wang launched his label in New York in 2005 and quickly became the designer who defined downtown cool for a generation. His clothes captured a very particular attitude: sporty, a little undone, effortlessly sharp.
Over the years the label has moved freely between luxury and street, never losing its sense of humour or its love of a bold logo. Its parties, its casting and its knack for making sportswear feel glamorous all became part of the New York story.
The denim
Wang's denim is where that downtown spirit lives most naturally. The piece in our edit is a denim short printed all over with the name, finished with frayed hems: playful, graphic and unmistakably New York.
Why it's on jeans.com
Alexander Wang made logo denim feel clever rather than obvious. We carry it for its energy and its knack for turning basics into statements.