Diesel

Loud about denim since 1978.

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The denim

Bold Italian denim with strong washes and the Oval D.

01 Oval D

The logo on hardware and labels.

02 Bold washes

Bleached, coated and treated.

03 The D-numbers

Named fits like the D-Sire and D-Rise.

Diesel Hooded Denim Jacket with Camo Sleeves, view 4

The house

How Diesel began

Renzo Rosso founded Diesel in Italy in 1978, and from the start it was a label that refused to whisper. Diesel made denim exciting, treating jeans not as basics but as a statement of individuality. Its bold washes, daring cuts and provocative advertising helped define how a generation thought about denim and about fashion itself.

Read the story

Inside Diesel

01 Fits & washes

Every Diesel cut and wash, grouped the way you shop.

 02 Size & fit

How Diesel sizes, and how to choose between two.

 03 The story

Italy, 1978. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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