Diesel

Loud about denim since 1978.

The denim

Bold Italian denim with strong washes and the Oval D.

01 Oval D

The logo on hardware and labels.

02 Bold washes

Bleached, coated and treated.

03 The D-numbers

Named fits like the D-Sire and D-Rise.

The house

How Diesel began

Renzo Rosso founded Diesel in Italy in 1978. It has always been loud about denim, with bold washes, sharp cuts and the Oval D logo.

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