DSQUARED2

Born in Canada, made in Italy.

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The denim

Heavily distressed Italian denim with rips, repairs and paint.

01 Distressing

Rips, repairs and paint, done by hand.

02 Named fits

The Cool Guy, the Skater and more.

03 The maple leaf

A nod to the twins' Canadian roots.

The house

How DSQUARED2 began

Twin brothers Dean and Dan Caten founded DSQUARED2 in 1995 and built it in Milan. Its jeans are known for heavy distressing, paint and repairs, and fits with names like the Cool Guy.

Read the story

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