ETRO

Paisley, and the art of pattern.

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The denim

Italian denim with paisley details and the Pegaso.

01 Paisley

The house pattern, inside and out.

02 The Pegaso

The winged horse emblem.

Etro Baggy Jacquard Jeans in Charcoal, view 6

The house

How ETRO began

Gimmo Etro founded ETRO in Milan in 1968, beginning not with clothes but with textiles. That love of fabric and pattern became the house's foundation, and paisley, inspired by its travels and its archives, became its unmistakable signature.

Read the story

Inside ETRO

01 Fits & washes

Every ETRO cut and wash, grouped the way you shop.

 02 Size & fit

How ETRO sizes, and how to choose between two.

 03 The story

Milan, 1968. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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