FENDI

Roman, since 1925.

The denim

Roman denim with the FF monogram, from jeans to bags.

01 FF

The monogram, woven into the denim.

02 The Baguette

The house bag, in denim.

Fendi Denim Twins Tote Bag (Pre-Owned), view 7

The house

How FENDI began

FENDI began in Rome in 1925, when Adele and Edoardo Fendi opened a shop selling leather goods and furs. Their five daughters later joined the business, and in 1965 they invited a young Karl Lagerfeld to work with the house, beginning a collaboration that lasted more than half a century.

Read the story

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