Haikure

Italian denim, lighter on the planet.

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The denim

Relaxed Italian jeans in faded washes.

01 Faded washes

Soft, light and worn-in.

02 Relaxed shapes

Wide, loose and flared.

Haikure Bethany Wide-Leg Jeans in Grey, view 5

The house

How Haikure began

Haikure is an Italian denim label with a thoughtful approach to how jeans are made. It pairs a strong focus on responsible production with a relaxed, easygoing aesthetic, and the result is denim that feels both modern and wonderfully comfortable.

Read the story

Inside Haikure

01 Fits & washes

Every Haikure cut and wash, grouped the way you shop.

 02 Size & fit

How Haikure sizes, and how to choose between two.

 03 The story

Italy. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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