Helmut Lang

Minimal, and a little severe.

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The house

How Helmut Lang began

Helmut Lang founded his label in Vienna in 1986, and during the 1990s his work came to define a new kind of modern clothing: spare, urban, precise and quietly provocative. He paired technical fabrics with tailoring, stripped away decoration and gave minimalism an edge that still feels contemporary.

Read the story

Inside Helmut Lang

01 Fits & washes

Every Helmut Lang cut and wash, grouped the way you shop.

 02 Size & fit

How Helmut Lang sizes, and how to choose between two.

 03 The story

Vienna, 1986. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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