ICON DENIM

Wide legs, easy colour.

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The house

How ICON DENIM began

A denim label focused on jeans. The pieces here are high-waisted wide legs in smoke blue, green and mid blue.

Read the story

Inside ICON DENIM

01 Fits & washes

Every ICON DENIM cut and wash, grouped the way you shop.

 02 Size & fit

How ICON DENIM sizes, and how to choose between two.

 03 The story

. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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