ICON DENIM

Wide legs, easy colour.

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ICON DENIM Wide Jeans in Bleached Green, view 4

The house

How ICON DENIM began

ICON DENIM is a Los Angeles label that keeps its attention firmly on jeans, and that focus shows. Its pieces are confident and easy to wear, with a playful attitude toward colour that sets them apart from a sea of classic blue.

Read the story

Inside ICON DENIM

01 Fits & washes

Every ICON DENIM cut and wash, grouped the way you shop.

 02 Size & fit

How ICON DENIM sizes, and how to choose between two.

 03 The story

Los Angeles. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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