Levi’s

The original blue jean. Since 1873.

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The denim

The five-pocket jean, in every cut, led by the 501 straight leg and the trucker jacket.

01 The 501

The original straight-leg, button-fly jean.

02 The Red Tab

Stitched to the back pocket since 1936.

03 Arcuate stitching

The double arc on every back pocket.

04 The trucker

The denim jacket every other is compared to.

Close up of indigo denim weave

The house

How Levi’s began

There is no denim story without Levi's. Levi Strauss & Co. was founded in San Francisco in 1853, supplying dry goods to a city transformed by the Gold Rush. In 1873 Levi Strauss and the tailor Jacob Davis received a patent for riveting the stress points of work pants, and with it the blue jean was born.

Read the story

Inside Levi’s

01 Fits & washes

Every Levi’s cut and wash, grouped the way you shop.

 02 Size & fit

How Levi’s sizes, and how to choose between two.

 03 The story

San Francisco, California, 1853. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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