Liu Jo

Italian denim with a feminine finish

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The house

How Liu Jo began

Liu Jo was founded in 1995 in Carpi, a town in northern Italy known for its textile industry. It has since grown into an international fashion label.

Read the story

Inside Liu Jo

01 Fits & washes

Every Liu Jo cut and wash, grouped the way you shop.

 02 Size & fit

How Liu Jo sizes, and how to choose between two.

 03 The story

Carpi, Italy, 1995. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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