New Era

The American cap maker

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The house

How New Era began

New Era was founded in Buffalo, New York, in 1920, and became known for its baseball caps.

Read the story

Inside New Era

01 Fits & washes

Every New Era cut and wash, grouped the way you shop.

 02 Size & fit

How New Era sizes, and how to choose between two.

 03 The story

Buffalo, United States, 1920. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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