Off-White

In quotation marks.

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The denim

Streetwear denim with the diagonal stripes and industrial details.

01 Diagonals

The striped motif.

02 Quotation marks

Words, framed.

03 Industrial

Belts, zips and hardware.

Off-White Skate Jeans in Mid Blue, view 5

The house

How Off-White began

Virgil Abloh founded Off-White in Milan in 2013, and the label went on to help redefine luxury for a new generation. Abloh, an architect by training, brought streetwear, art and design thinking into high fashion, framing everyday objects in a new and often ironic light.

Read the story

Inside Off-White

01 Fits & washes

Every Off-White cut and wash, grouped the way you shop.

 02 Size & fit

How Off-White sizes, and how to choose between two.

 03 The story

Milan, 2013. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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