Purple Brand

Treated, coated, washed.

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Purple Brand Coated Jeans in Light Vintage Wash, view 2

The house

How Purple Brand began

Purple Brand is a Los Angeles denim label that treats the surface of a jean as a canvas. Known for its coated and treated finishes, it has built a strong following among people who want their denim to look distinctive, textured and unmistakably considered.

Read the story

Inside Purple Brand

01 Fits & washes

Every Purple Brand cut and wash, grouped the way you shop.

 02 Size & fit

How Purple Brand sizes, and how to choose between two.

 03 The story

Vancouver, 2017. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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