Raf Simons

Youth culture, from Antwerp.

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The house

How Raf Simons began

Raf Simons trained in industrial design, not fashion, and launched his menswear label in Antwerp in 1995. What he brought to the runway was the feeling of being young: the bedroom walls, the record sleeves, the clubs and the subcultures of Belgian and British youth. Slim tailoring met teenage rebellion, and menswear was never quite the same.

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