'S Max Mara is the relaxed, everyday line of the Max Mara group, the Reggio Emilia house Achille Maramotti founded in 1951 and built into one of Italy's great names in coats and tailoring. Where the main line is about the camel coat and the perfect shoulder, 'S Max Mara turns that same discipline toward the working week.
The result is clothing that looks effortless because so much thought has gone into it: easy shapes, good fabrics, proportions that sit right from Monday morning to a late dinner.
The denim
The denim carries the family DNA quietly. Cuts are uncomplicated and wearable, but there is tailoring underneath, in the way a waistband sits or a leg falls cleanly to the shoe. It is denim made by people who understand cloth.
Why it's on jeans.com
We love 'S Max Mara for proving that everyday clothes deserve real craft. It brings Italian tailoring know-how to the most familiar fabric there is.
