Séfr

Easy denim, with a detail.

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Séfr Light Jeans with Flower Patch, view 5

The house

How Séfr began

Séfr is a menswear label from Malmö, founded in 2012, with a relaxed and thoughtful way of making clothes. Its pieces feel unhurried and personal, simple in outline but rarely plain.

Read the story

Inside Séfr

01 Fits & washes

Every Séfr cut and wash, grouped the way you shop.

 02 Size & fit

How Séfr sizes, and how to choose between two.

 03 The story

Malmö, 2012. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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