The story

The Frankie Shop began in 2014 as a small store on New York's Lower East Side, started by the French founder Gaëlle Drevet. It has since become a label in its own right, with a strong following online.

It is known for relaxed tailoring, oversized blazers and an easy, minimal wardrobe that feels both Parisian and downtown New York.

The denim

The denim here follows that relaxed line. There are straight-leg jeans including the Dalston in blue and white, the Nelton in white cotton, wide-leg cotton jeans and a pair in washed cotton denim.

Why it's on jeans.com

The Frankie Shop makes jeans that sit naturally with a minimal wardrobe. We carry it for clean, relaxed cuts.