The Great

Vintage Americana, softly done.

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The house

How The Great began

A Los Angeles label founded in 2014 with a love of vintage Americana. The piece here is a western denim shirt that fades toward the hem.

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Inside The Great

01 Fits & washes

Every The Great cut and wash, grouped the way you shop.

 02 Size & fit

How The Great sizes, and how to choose between two.

 03 The story

Los Angeles, 2014. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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