The Great

Vintage Americana, softly done.

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The Great Western Denim Shirt in Faded Blue, view 2

The house

How The Great began

The Great was founded in Los Angeles in 2014 by Emily Current and Meritt Elliott, two stylists with a deep love of vintage Americana. Their label channels that affection into clothes that feel nostalgic, warm and quietly romantic, as if they had been discovered in a beautifully curated vintage shop.

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Inside The Great

01 Fits & washes

Every The Great cut and wash, grouped the way you shop.

 02 Size & fit

How The Great sizes, and how to choose between two.

 03 The story

Los Angeles, 2015. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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