7 For All Mankind

The jean that made denim premium.

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The denim

Premium Los Angeles denim: flattering bootcuts and flares, wide legs, and soft stretch fabrics that hold their shape.

01 The squiggle

The stitched back-pocket mark, recognised from across a room.

02 The bootcut

The cut that launched premium denim in the early 2000s.

03 The Dojo

A high-rise wide leg that reads like a trouser.

04 Soft stretch

Lightweight fabrics that keep their shape all day.

Hands finishing a pair of jeans with pumice in a sunlit Los Angeles wash house

The house

How 7 For All Mankind began

When 7 For All Mankind opened in Los Angeles in 2000, a pair of jeans was something you wore on the weekend. Within a few seasons it was something you wore to dinner. The label took the blue jean, gave it a considered fit, a beautiful wash and a price that signalled intent, and in doing so created the category we now call premium denim.

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