7 For All Mankind

The jean that made denim premium.

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The denim

Premium Los Angeles denim: flattering bootcuts and flares, wide legs, and soft stretch fabrics that hold their shape.

01 The squiggle

The stitched back-pocket mark, recognised from across a room.

02 The bootcut

The cut that launched premium denim in the early 2000s.

03 The Dojo

A high-rise wide leg that reads like a trouser.

04 Soft stretch

Lightweight fabrics that keep their shape all day.

Women

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Men

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Hands finishing a pair of jeans with pumice in a sunlit Los Angeles wash house

The house

How 7 For All Mankind began

Peter Koral, Jerome Dahan and Michael Glasser started 7 For All Mankind in Los Angeles in 2000 with a simple bet: that people would pay more for a jean that fit better and was made with more care.

Read the story

Inside 7 For All Mankind

01 Fits & washes

Every 7 For All Mankind cut and wash, grouped the way you shop.

 02 Size & fit

How 7 For All Mankind sizes, and how to choose between two.

 03 The story

Los Angeles, California, 2000. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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