When 7 For All Mankind opened in Los Angeles in 2000, a pair of jeans was something you wore on the weekend. Within a few seasons it was something you wore to dinner. The label took the blue jean, gave it a considered fit, a beautiful wash and a price that signalled intent, and in doing so created the category we now call premium denim.
Its bootcuts and flares became the silhouette of the early 2000s, and the house has kept refining its shapes ever since.
The codes
The squiggle on the back pocket is the giveaway, a stitched mark recognised from across a room. The bootcut is the founding cut, the one that launched a movement. More recently the Dojo, a high-rise wide leg that reads almost like a tailored trouser, has become a modern signature.
The denim
7 For All Mankind cuts for the body first. Rises are judged carefully, legs are balanced to the hip, and the soft stretch fabrics are chosen to hold their shape from morning to night, so a jean stays sharp all day.
Why it's on jeans.com
Premium denim begins here, and we wanted the original in our edit. Few labels understand a flattering bootcut or a fluid wide leg as completely.
