The story

Peter Koral, Jerome Dahan and Michael Glasser started 7 For All Mankind in Los Angeles in 2000 with a simple bet: that people would pay more for a jean that fit better and was made with more care.

The codes

The squiggle stitched across the back pockets. The oversized 7. Washes finished by hand in Los Angeles, and cuts made to flatter first.

The denim

The house built its name on the bootcut and the flare, and now covers every shape: wide legs like the Dojo, relaxed boyfriend cuts like the Josefina, and tailored men's fits like the Slimmy, many in soft, lightweight stretch fabrics.