The story

Brunello Cucinelli started in 1978 by dyeing cashmere in colours nobody else was using. The company grew up in Solomeo, a small hamlet near Perugia that it restored as its home.

The codes

Neutral, earthy colour. Natural fibres. Tailoring that looks relaxed. The house is known as much for how it works (craft, time and people) as for what it makes.

The denim

Cucinelli denim is designed to be worn with a cashmere knit and a good jacket: soft, lived-in washes, tailored and slightly tapered cuts, fine Italian finishing.