The story

Gaby Aghion founded Chloé in Paris in 1952 with a fresh and, at the time, quietly radical idea: beautifully made clothes that did not require the formality of couture. She is widely credited as a pioneer of luxury ready-to-wear, offering women fluid, feminine pieces they could simply buy and wear.

Chloé has since been a launchpad for remarkable talent. Karl Lagerfeld designed for the house for many years, and later Stella McCartney and Phoebe Philo each left their mark, helping define what feminine, effortless dressing looks like. Through every chapter the house has stayed true to Aghion's vision of lightness, freedom and joy in clothes.

The codes

Chloé is synonymous with a romantic, bohemian femininity: soft fabrics, fluid shapes, scalloped edges and a sun-warmed palette. It is fashion that feels relaxed and natural, never forced.

The denim

Chloé denim follows the same instinct. The cuts are relaxed, with wide legs and flares that move easily, and the washes are gentle and soft rather than harsh. It is denim with a feminine ease, the kind of jeans that sit as happily with a lace blouse as with a chunky knit.

Why it's on jeans.com

Chloé brings a softness to denim that feels completely its own. We carry it for anyone who loves jeans that are relaxed, romantic and quietly sophisticated, from one of the houses that taught Paris how to dress with ease.