ERL

Venice Beach, in pleated denim

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The house

How ERL began

ERL was founded by Eli Russell Linnetz in 2018. The label draws on the surf, skate and sun-faded style of Venice Beach, where he grew up.

Read the story

Inside ERL

01 Fits & washes

Every ERL cut and wash, grouped the way you shop.

 02 Size & fit

How ERL sizes, and how to choose between two.

 03 The story

Los Angeles, United States, 2018. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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