The story

ERL was founded by Eli Russell Linnetz in 2018. The label draws on the surf, skate and sun-faded style of Venice Beach, where he grew up.

It is known for nostalgic Californian Americana, playful proportions and a strong sense of place.

The denim here is two pairs of pleated cotton jeans, one in black.

ERL gives classic jeans a fresh shape. We carry it for pleated denim with a Californian spirit.

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