Fiorucci

Milan's pop fashion pioneer

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The house

How Fiorucci began

Elio Fiorucci opened his first shop in Milan in 1967, filling it with bright, playful clothes. Fiorucci became a cultural hotspot in Milan, London and New York.

Read the story

Inside Fiorucci

01 Fits & washes

Every Fiorucci cut and wash, grouped the way you shop.

 02 Size & fit

How Fiorucci sizes, and how to choose between two.

 03 The story

Milan, Italy, 1967. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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