HeritageEst. 1967Milan, Italy

The story

Elio Fiorucci opened his first shop in Milan in 1967, filling it with bright, playful clothes. Fiorucci became a cultural hotspot in Milan, London and New York.

The brand is known for its cherub logo, bold colour and a fun, irreverent spirit, along with denim that helped define the era.

The denim

The denim here is two baggy jeans: one with pink detail and the Angeli Bouquet style.

Why it's on jeans.com

Fiorucci brings fun and history to denim. We carry it for playful jeans with a pop edge.

jeans.com is an independent retailer. Fiorucci is a trademark of its owner; jeans.com is not affiliated with, sponsored by or endorsed by Fiorucci.