HUGO

Hugo Boss with a younger edge

Shop menShop all HUGO

New arrivals

Shop all 11

The house

How HUGO began

HUGO was introduced by Hugo Boss in 1993 as a more progressive alternative to the main BOSS line. Where BOSS is about polished tailoring, HUGO has always been bolder and more casual.

Read the story

Inside HUGO

01 Fits & washes

Every HUGO cut and wash, grouped the way you shop.

 02 Size & fit

How HUGO sizes, and how to choose between two.

 03 The story

Metzingen, Germany, 1993. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

jeans.com is an independent retailer. HUGO is a trademark of its owner; jeans.com is not affiliated with, sponsored by or endorsed by HUGO.