HUGO was introduced by Hugo Boss in 1993 as a more progressive alternative to the main BOSS line. Where BOSS is about polished tailoring, HUGO has always been bolder and more casual.
The line is known for clean cuts, confident branding and a city-ready look aimed at a younger customer.
The denim
The denim here is mostly men's five-pocket jeans in blue washes, several finished with a HUGO logo patch. Named styles include the Jonah and the 634, along with a carpenter jean and Mason denim shorts.
Why it's on jeans.com
HUGO jeans are straightforward and sharp. We carry them for everyday men's denim with a clean, modern finish.
