Roy Roger's

Italian denim with a long memory

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The house

How Roy Roger's began

Roy Roger's was started in 1952 near Florence, at a time when jeans were still a novelty in Italy. The brand took American five-pocket workwear and gave it an Italian sensibility, and it is often described as one of the first Italian jeans labels.

Read the story

Inside Roy Roger's

01 Fits & washes

Every Roy Roger's cut and wash, grouped the way you shop.

 02 Size & fit

How Roy Roger's sizes, and how to choose between two.

 03 The story

Florence, Italy, 1952. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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