YMC

You Must Create.

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The house

How YMC began

YMC, short for You Must Create, was founded in London in 1995. Its denim is relaxed and practical, much of it in recycled cotton.

Read the story

Inside YMC

01 Fits & washes

Every YMC cut and wash, grouped the way you shop.

 02 Size & fit

How YMC sizes, and how to choose between two.

 03 The story

London, 1995. Where the house comes from.

 04 Care

Keep the colour, keep the shape.

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